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Stop Bad Passwords Before They Stop You.
To save you time, we’ve focused on the four biggest wins: stronger passwords, password manager adoption, MFA everywhere, and a first step into passkeys. Result: better logins, fewer resets, and a safer team.

Esteffan Coetzee
Oct 7, 20252 min read


Making Cybersecurity Training Engaging
Dan spoke to Jennifer Gregory from Website Planet Here's how it went down. Cybersecurity threats continue to evolve, and phishing remains...

Esteffan Coetzee
Sep 23, 20253 min read


“We’re Too Small to Be a Target” – The Worst Cybersecurity Strategy Ever
SMBs love telling themselves that hackers only go after big companies. Reality check: Hackers don’t care how big you are.

Esteffan Coetzee
Jun 12, 20253 min read


Your SMS MFA Isn’t As Safe As You Think
Here’s why SMS-based MFA sucks: • Easy to intercept. SIM-swapping attacks are still a thing. Hackers trick your mobile provider into...

Esteffan Coetzee
Jun 11, 20251 min read


Interview with Dan Thornton - Co-Founder and CEO of Goldphish
Dan spoke to Shauli Zacks from SafetyDetectives. Here's how it went down. We recently did an interview with Dan Thornton, Co-Founder and...

Esteffan Coetzee
Jun 10, 20255 min read


More Features Don’t Make a Better Product. They Make a Bigger Mess.
Every startup hits the same crossroads: Do we keep it simple or bolt on every shiny feature someone suggests? Spoiler: Most don’t have...

Esteffan Coetzee
Jun 10, 20252 min read


Stop Chasing Fancy Threats—Fix Your Sh*t First
AI-generated phishing. Deepfake scams. Evil twin Wi-Fi. Sounds terrifying, right? Futuristic. High-tech. The stuff of Black Mirror...

Esteffan Coetzee
Jun 6, 20252 min read


Why We Don’t “Build in Public” (And Why That’s Perfectly Fine)
“Build in public,” they said. “It’ll be fun,” they said. Let me save you some time: we’re not doing that. Not because we’re secretive....

Esteffan Coetzee
Jun 5, 20252 min read


You Think MFA Is Annoying? Try Getting Hacked.
Ah yes, the classic complaint: “Multi-factor authentication is such a pain.” You know what else is a pain? • Ransomware. • Account...

Esteffan Coetzee
Jun 4, 20252 min read


How to Measure the Success of Your Security Awareness Programme (Without Falling for Vanity Metrics)
Measuring the success of a security awareness programme often feels like trying to measure “good vibes.” Everyone knows it’s important,...

Esteffan Coetzee
Jun 3, 20253 min read


Cybersecurity Policies No One Reads Are Useless
Why Employees Don't Read Security Policies.

Esteffan Coetzee
May 30, 20252 min read


Your Phishing Simulations Are Too Easy – Here’s How to Fix Them
If your phishing tests are so obvious that even your 90-year-old bookkeeper spots it and moves on, what exactly are you teaching?

Esteffan Coetzee
May 29, 20253 min read


Why SMBs Think Cybersecurity is Someone Else’s Problem (and Why They’re Dead Wrong)
Why SMBs Think Cybersecurity is Someone Else’s Problem (and Why They’re Dead Wrong)

Esteffan Coetzee
May 28, 20252 min read


Ransomware: It’s Stealing More Than Just Your Data
Ransomware: It’s Stealing More Than Just Your Data

Esteffan Coetzee
May 27, 20253 min read


The 3 Biggest Mistakes We Made at Goldphish (So You Don’t Have To)
If building a startup was easy, everyone would do it. Spoiler: It’s not. When we started Goldphish, we were full of ideas, optimism, and...

Esteffan Coetzee
May 23, 20253 min read


Cybersecurity Awareness Isn’t Enough: Here’s How to Turn It Into Action
Here’s the dirty little secret about cybersecurity awareness training: just knowing about threats doesn’t protect you. It’s like knowing...

Esteffan Coetzee
May 22, 20253 min read


The Ultimate Guide to Selling SAT (Security Awareness Training)
Welcome to the ultimate playbook for selling SAT (Security Awareness Training). This isn't just another dull sales manual filled with...

Esteffan Coetzee
May 21, 202511 min read


🚨 Scam of the Week: The Fake Job Offer Scam – Get Hired, Get Scammed
Imagine this: You’re scrolling through LinkedIn, sipping your overpriced coffee, when BAM—recruiter slides into your inbox with the job...

Esteffan Coetzee
May 16, 20253 min read


🚨 SCAM OF THE WEEK: Romance Scams
Swipe right for heartbreak, financial ruin, and an imaginary lover stuck in customs with a suitcase full of lies. What the hell is a...

Esteffan Coetzee
May 15, 20252 min read


🚨 SCAM OF THE WEEK: Remote Access Scams
You know that moment when your computer freezes, and you’re one second away from throwing it out the window? That’s the exact emotional...

Esteffan Coetzee
May 14, 20252 min read
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